Colleges across Scotland are launching their annual #LoveScotlandsColleges campaign this week, in time for Valentine’s Day, and celebrating the vital role played by colleges right across the country.

The week-long campaign kicks off today, Monday 10 February 2025, and will highlight the outstanding work of colleges throughout the country, showcasing all the important courses and training offered to Scotland’s workforce now, and the workforce of the future.

The campaign will promote a theme for every day:

• We Love… Our People (Students, Staff, Alumni) - Monday 10 February - Did you know Colleges employ over 14,000 staff across Scotland?
• We Love… Learning (Students, Potential Applicants, Influencers – teachers, parents, advisors) – Tuesday 11 February – Did you know Colleges deliver 68 million hours of learning annually to over 248,000 students?
• We Love… Our Partners (Businesses, Industry Partners, Elected Members) – Wednesday 12 February – Did you know Colleges are the largest providers of Modern Apprenticeships, supporting over 14,000 students?
• We Love… Giving Back (Community) – Thursday 13 February – Did you know 26% of school leavers transition into further education from school, with 36% from the most deprived areas?
• Love is… All You Need! (Encompassing everything) – Friday 14 February (Valentine’s Day) – Did you know College graduates contribute £52 billion to the Scottish economy?

Created by CDN’s Marketing and Communications Network, this annual collaborative campaign is supported by Colleges Scotland and Scotland’s 24 colleges. The campaign will highlight national and local examples of how colleges are supporting students, employers and businesses, communities, staff and the economy.

Join the conversation – #LoveScotlandsColleges – and find out about the important work of Scotland’s colleges.